![]() ![]() Whether this is your introduction to infographics or you wanted to find new ways to make your infographics more effective, one thing is for sure, they have made a huge impact in all corners of the digital world and every marketing and social media professional should be embracing them – as they are clearly here to stay.Reels and TikTok: same same, but different This could be with a logo or with your Instagram handle. ![]() Put a small watermark on each of the slide, so that others cannot repost your content without crediting your business.Whilst you can download ready-to-go infographics with the text included, it is best to edit them so that people don’t recognise it from elsewhere and so it reflects your company’s mission. It is best to make use of the 10 slide maximum to spread out the wording. Keep the information concise, with a clear message, keeping to your brand’s tone of voice.Likewise, you can upload your own icons, images and logos. If Canva does not have your font in-built, you can upload it manually. Customise your posts to reflect your branding and stick to your own colours and fonts.It is a library of pre-made, fully customisable, social media content – including premade carousals and infographics! The great this is, you don’t need any prior experience with graphic design to get the most out of Canva. The free tool, Canva, is going to be your best friend.Providing a call to action in the final slide or in the caption will allow users to find further information on your website, thus promoting traffic and hopefully leading to greater conversion s. The infographic tool allows a brand to share snapshots of what they are offering, without wordy, lengthy and frankly overcomplicated posts. This lessens the likelihood of a user dropping off because it has proved to hard to get the answers they needed.Įach slide of the infographic can be posted as an individual story for more exposure and saved to a highlight reel for future users to find. Here are some examples of how infographics are being used as an activism tool on Instagram at posts a weekly ‘Sunday School’ graphic educating readers on specific issues regarding disability.Ī post shared by Brigstock Skin & Laser Centre can be utilised as a tool to answer frequently asked questions at a glance. They seem to spike when explaining especially complicated/heated political or social topics, such as for sharing the experiences held by women of sexual harassment in the light of the Sarah Everard case, or the Israeli-Palestinian conflict. Since then, the infographic had been adopted by other causes and is used frequently all over Instagram as a way to circulate information and educate on specific subjects or topics. This trend was picked up by not only the everyday users but also celebrities and influencers who had vast followings on the platform. Our newsfeeds filled with selfies quickly turned into mini slideshows packed with cries for justice and equality, to define relevant words and phrases, and resources on how to support the Black Lives Matter movement. The trend of the Instagram infographic really came to the forefront following the tragic murder of George Floyd at the hands of a police officer in the United States. They have proved to be a successful tool for education and spreading awareness, considering most young people consume most of their news on social media rather than on traditional news outlets. Users can take advantage of this feature, posting tailor-made graphics, with bold text, to explain elements of bite-sized concepts. ![]() Instagram offer an image carousel with a maximum of 10 slides, which you can fill with whatever you like. What is an infographic?Īn infographic is defined as ‘graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.’ Let’s take a look at how this has changed the way we use Instagram and how it promoting societal change for the younger generation. But there has been a significant rise in the use of educational infographics flooding everyone’s news feed, particularly in response to the Black Lives Matter movement. If you are familiar with the social media app Instagram, you will know that its main purpose has been, traditionally, to share selfies and snapshots of one’s lifestyle.
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